MAJOR SHIFT IN HOSPITALITY INDUSTRY
To meet evolving customer preferences, and face staff shortage and digitalization, new or enhanced skills include:
- Digital - Displaying proficiency in digital devices, applications, and analytics
- Sustainability - Showcasing and advocating for sustainability initiatives and practices
- Diversity & Inclusion - Delivering exceptional service tailored to a diverse and multicultural customer base
- Creativity & Innovation - Offering unique & unforgettable experiences to tackle competition and disruption
FINDING 1: HOSPITALITY EMPLOYEES HAVE LIMITED TIME AVAILABLE
The flexibility of EHL Online Training could be better suited or adapted to the needs of Hospitality Employees.
If I don’t know for sure that I can dedicate that time, my only choice is to refrain from enrolling.
FINDING 2: THE CURRENT OFFER CAN FEEL OVERWHELMING & UNCLEAR
EHL's education could offer better user-friendliness, making navigation and comprehension less challenging, particularly for non-experts.
I might abandon the process and look for other course providers due to my frustration.
FINDING 3: EHL's ONLINE COURSES HAVE SOME SCOPE LIMITATIONS
EHL's course offerings primarily focus on theoretical subjects and specific types of training, presenting limitations in diversity.
In the absence of a suitable online solution from EHL, I may have to resort to local schools as an alternative.
EHL TRAINING OFFER COULD BETTER SHOW THEY ADJUST TO THE NEW REALITY
EHL can enhance its online course offering and tap into e-learning growth through three strategies backed by data.
- Create online classes offering ultimate flexibility for users (Alumni, Industry, Education Partners, Staff) while ensuring compliance.
- Improve the user experience for a streamlined, student-focused journey from recruitment to obtaining their diploma.
- Create a fully immersive digital solution offering hands-on experience to learn hospitality skills directly from industry experts in real-time.
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